Episode 3: Why Knowing Your Customer Is Extremely Important

Episode 3: Why Knowing Your Customer Is Extremely Important

Do you know who your customer is? 

Can you picture them? Can you describe them well? What do they like and not like? How do they act? What kinds of things are they into? Where do they live?

Some of you will have a wide customer base; your product or service can be for almost anyone and everyone. But for even more of you (especially these days), you'll find you have a much clearer defined niche. And believe me, that niche can be a moving target at times.

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