The Painted Square
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Start With Why

People don’t buy what you do, they buy why you do it.
— Simon Sinek

Why did you begin your business? Ok, that's a loaded question. But it's exactly why we want you to think about it.

WHY do you do -  what you do? 

Whether you WRITE or TYPE - get your mission, vision & core values down on paper or screen.

Whether you WRITE or TYPE - get your mission, vision & core values down on paper or screen.

Finding your "why" starts with discovering your core mission, vision & values. When we share our core values, we resonate with customers who share those same beliefs. On a deeper level, they understand what you're doing and want to support WHY you do something, not what you do.

As humans, we all want to feel safe, secure and included. When you share values that align with your customers, there's a trust that is built.

Finding your WHY uncovers those deeply held beliefs and creates a purpose bigger than ourselves.

“We want to see businesses grow organically and create a healthy culture of creativity and innovation.
— The Painted Square


We help businesses discover their WHY and tell their story to authentically connect with their clients.

Authenticity Builds Trust

We take a coaching approach to content creation. Sure, we can take photos and make websites all day, but who cares? We want to work with people who value authenticity and connection. We want to help them create a clear vision and mission that enables them to effectively share their story with the world. We believe your story matters.

We want you to discover WHO you are at the core. It's hard work to get there. It takes time. Sometimes years (like it took us!)

Finding your WHY is the process of discovery - not invention.

We're not trying to be better than someone else, but rather, we're trying to be better than ourselves. The competition is not someone else, it's ourselves.

Start With Why

We are passionate about authentic connections. We live in a world where everything is bigger, better, faster. Let's take it down a notch, find out what resonates with us so deeply, and why, and then do that. So many businesses listen to what OTHERS are doing, and neglect to discover who they are deep inside. When businesses are not authentic, we feel manipulated by their tactics rather than inspired by their values.

“The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.
— Simon Sinek


If what we're saying deeply resonates with you, that's a great start! We want you to know that you are valued and important. If you need a simple website, content (photography, audio or video) or coaching for your business to help establish your mission, vision and values, we'd love to help.